The new owners of Giannella Modern Baking relocated to Paterson from New York and have begun renovations to the original Giannella Bakery. An estimated $4 million in renovations and equipment will bring new life to the 21st Avenue retail corridor.
Giannella Bakery was opened in 1927 by the Giannella Family. It was purchased in 2003 by the Imparato family. The Imparato’s were original owners of Modern Baking Company of Brooklyn, New York. By altering the name to GIANNELLA MODERN BAKING COMPANY, they were able to keep with traditions and add a little bit of their own flavor.The Imparato’s kept the Giannella name because of its rich history and meaning to the Paterson community. Most of the traditional recipes have been kept and new Brooklyn style breads were added to our menu.